Initiate by mapping ALL your competitors – not just the major ones. During our investigation, we identified that our most significant threat wasn't the established business we were tracking, but a emerging startup with an novel strategy.
Essential components:
- Extended evaluation stages in Saudi buying paths
- Family influence factors in purchase decisions
- Messaging as a major but challenging-to-attribute effect platform
- Physical validation as the last buying stage
I now employ several resources that have significantly upgraded our competitor analysis:
- Search analysis platforms to track competitors' keyword performance
- Brand monitoring platforms to monitor rivals' digital footprint
- Website analysis platforms to track updates to their online presence
- Newsletter subscription to obtain their promotional messages
For a clothing retailer, we conducted a thorough medium performance assessment that discovered their highest ROI channels were entirely distinct from their international norms. This insight allowed a shift of spending that increased their overall ROI by two hundred thirteen percent.
Recently, I watched as three similar businesses spent significantly into expanding their presence on a certain social media platform. Their efforts were unsuccessful as the channel appeared to be a poor fit for our sector.
For a travel brand, we found that word-for-word transfer of their global search terms generated highly wasteful costs. After applying a locally-focused query approach, their CPA reduced by over seventy percent.
Recently, a café proprietor in Riyadh lamented that his venue wasn't appearing in Google listings despite being highly rated by customers. This is a typical problem I observe with Saudi establishments throughout the Kingdom.
Last month, my friend's web-based business was barely surviving in search results regardless of selling outstanding products. After applying the techniques I'm about to reveal, his unpaid visitors increased by over one hundred fifty percent in just 60 days.
Through detailed analysis for a food delivery customer, we discovered that campaigns shown between night time significantly exceeded those delivered during typical peak hours, producing one hundred sixty-three percent better purchases.
I spend at least two hours each week analyzing our competitors':
- Digital architecture and user experience
- Blog posts and publishing frequency
- Social media activity
- Client testimonials and assessments
- Search strategy and rankings
Important methods included:
- Consulting Saudi regional SEO Experts in Jeddah to discover genuine lookup habits
- Examining Saudi competition for query approaches
- Creating a Arabic-English search term structure to attract all potential searchers
- Using Saudi Arabic dialect rather than classical terminology
Successful methods included:
- Highlighting communal benefits rather than self-improvement
- Including appropriate faith elements where appropriate
- Adapting deal phrasing to correspond to Saudi traditional values
- Producing separate message options for diverse locations within the Kingdom
Key adaptations:
- Relationship length changes for Saudi customers
- Word-of-mouth impact importance amplifications
- Occasional buying patterns identification
- Prestige-motivated acquisitions valuation
Important elements:
- Classical vs. colloquial Arabic application
- Geographic accent distinctions suitable for the intended users
- Titles usage representing proper respect
- Faith-based allusions applied with understanding
- Metaphors that connect with local culture
For Cost-Effective Website Solutions a high-end accommodation company, we implemented a messaging approach with careful care with native tongue nuances. This technique increased their engagement rates by over one hundred eighty percent.
When I established my e-commerce business three years ago, I was certain that our special products would stand out naturally. I overlooked market research as unnecessary – a decision that nearly ruined my entire business.
Key timing insights:
- Post-prayer times offering connection chances
- Late evening activity peaks significantly higher than global averages
- Non-work day behaviors notably varied from weekday engagement
- Seasonal variations during cultural events necessitating tailored strategies
- Educational timetable impacts on particular audiences
Important platform discoveries:
- WhatsApp as primary communication mediums for user assistance
- Ephemeral platforms working exceptionally well for certain demographics
- Motion content watching at substantially greater rates than worldwide averages
- Short-form considerable influence on social conversation
- Instagram especially powerful for premium brands
Important image aspects to consider:
- Suitable portrayal of persons acknowledging social expectations
- Color choices with understanding of cultural significance
- Architecture and environments that connect with Saudi identity
- Attention to particulars that show regional awareness
- Cultural motifs incorporated elegantly