Essential modifications included:
- Honest fulfillment projections for diverse locations of the Kingdom
- Various shipping choices including expedited fulfillment in metropolitan areas
- Complete visibility with Arabic notifications
- Adjustable timing for arrivals
After years of mediocre connection with their prospective clients, their enhanced network planning created a 328% improvement in interaction and a one hundred eighty-seven percent rise in website traffic.
Key considerations included:
- Mother-tongue writers for dual content
- Regional customization rather than literal conversion
- Harmonious company tone across dual languages
- Tongue-appropriate SEO
Effective approaches included:
- Sector analyses with locally-relevant data
- Executive interviews with notable Saudi professionals
- Implementation examples from local projects
- Online seminars addressing locally-relevant concerns
Effective strategies included:
- Curating merchandise aligned with Saudi expectations
- Modifying product descriptions to highlight characteristics significant for Saudi consumers
- Unique selections for Ramadan
- Dimension modifications for UX design Saudi Market preferences
For a financial services customer, we developed a material collection about generational wealth that incorporated Shariah-compliant approaches. This content surpassed their previous typical financial advice by over four hundred percent in interaction.
Begin by identifying ALL your competitors – not just the well-known ones. Throughout our analysis, we discovered that our biggest rival wasn't the established company we were tracking, but a new company with an unique strategy.
For a medical center, we converted their reading-intensive wellness content into graphic explanations with visual elements. This strategy enhanced their information engagement by two hundred nineteen percent.
A few months ago, a store owner complained that their electronic messaging initiatives were producing poor returns with open rates below 8%. After implementing the techniques I'm about to reveal, their readership jumped to 37% and sales improved by over two hundred percent.
For a high-end retailer, we found that Snapchat and Instagram significantly surpassed Meta for engagement and conversion, resulting in a strategic shift of resources that enhanced overall performance by 167%.
I currently use several tools that have significantly upgraded our competitive research:
- SEO tools to track competitors' keyword performance
- Brand monitoring platforms to follow competitors' social activity
- Site monitoring platforms to track updates to their digital properties
- Email capture to obtain their campaigns
I dedicate at least two hours each week examining our competitors':
- Digital organization and user experience
- Blog posts and publishing frequency
- Social media activity
- Client testimonials and evaluations
- Search approach and performance
I advise organizing competitors as:
- Primary competitors (offering nearly identical products/services)
- Indirect competitors (with partial resemblance)
- Emerging threats (new companies with disruptive models)
Recently, I watched as three similar businesses invested heavily into expanding their business on a certain social media platform. Their efforts were unsuccessful as the channel appeared to be a bad match for our market.
When I started my e-commerce business three years ago, I was sure that our special products would stand out naturally. I dismissed market competition research services as unnecessary – a choice that practically ruined my entire company.
Current platform preferences in Saudi Arabia:
- Image network: Leading for lifestyle brands
- Snapchat: Extremely popular with youth demographics
- Twitter: Substantial for updates and public discourse
- Short video: Rapidly growing particularly with Gen Z audiences
- LinkedIn: Effective for business-to-business engagement
Two quarters into our launch, our revenue were disappointing. It wasn't until I chanced upon a thorough analysis about our market sector that I understood how ignorant I'd been to the competitive landscape around us.
Using detailed analysis for a shopping business, we discovered that material shared between 9-11 PM dramatically surpassed those released during traditional prime times, generating one hundred forty-three percent greater engagement.
I use a straightforward spreadsheet to monitor our rivals' pricing modifications every week. This has enabled us to:
- Identify periodic price reductions
- Detect special offer strategies
- Grasp their pricing psychology